About Us

At WHYLD Skincare we create luxury natural, botanical skincare for men and women. We also put quality, transparency, education, and style at the core of our mission.
At the pinnacle of our brand, we care deeply about the quality and sourcing of our ingredients. We choose to ethically source the best ingredients from around the world through fair trade with small farms, and sustainable harvesting practices.
Using the highest concentration of wild-crafted, and certified organic botanical actives and extracts, we are confident that we have the best luxury skincare on the market for BOTH men and women.
We strongly oppose the skyrocketing, and frankly ludicrous price of goods in today's luxury skincare market. We want to begin a movement to set a new tone for making luxurious, healthy products accessible to everyone.
At WHYLD we believe wellness and amazing skincare is not only for the uber wealthy -- It CAN and SHOULD be accessible.
 [We'd love to hear your opinion and experience with luxury goods and unethical marketing using #whyldwellness] 
Our founder, Lauren Couture's rare and immense knowledge base as an "Industry Insider" comes directly from her experience working with  hundreds of brands in personal care Research and Development. She spent years overseeing new product development for brands you can find in Nordstrom, Sephora, and Credo Beauty. These brands have been regularly written up by publications such as Goop, Refinery 29, and Nylon Magazine and have won numerous awards. 
Due to her close and personal knowledge of the entire sourcing, development, and manufacturing processes, she hold her products and marketing to an even higher standard due to the awareness and rebellion against the MANY brands that choose to use poor ingredients, marketing ploys, unethical sourcing and pricing.
Our highest held ambition in this Millennial Zeitgeist involves spreading skincare education to our global audience and dedicated to doing so without misleading and deceitful marketing.
As part of our WHYLD family, we are dedicated to being completely honest and open with you about everything we offer. Our products are safe and non-toxic, formulated without Silicones, Sulfates, Parabens, Phthalates, unnecessary fillers, artificial fragrance or synthetic colors We are also Vegan friendly and Cruelty Free.
Most importantly, our products WORK because they have higher, optimal percentages of active ingredients, to enhance efficacy, and give you the most effective products that work for all skin types. 
Increasingly, many companies will include active ingredients at the lowest minimal percentage to earn its place on the ingredient list---but this is not enough to make any significant improvements or age prevention to your skin. 
We're very happy to have you as part of our WHYLD family! If you ever have any questions/comments about our products, or need help with recommendations, click the Contact Us link at the bottom of the page. Please follow us on Instagram, Facebook, and Pinterest, and stay "in-the-know" by joining our email list!